TikTok, a success story to tell!

TikTok is a name we are all very familiar with. It is a video-sharing app developed by ByteDance, which was ranked as the fastest-growing technology company in the world with over 2 billion downloads worldwide! It is available in 150 countries and in 75 different languages, making it a competitive rival to other giants like Facebook, YouTube, and Snapchat.

Since its establishment, the secret of its success was in its simplicity. Starting from the name, user experience, and content creation! Thanks to these deceptively simple ways, Tiktok witnessed a fast-growing unprecedented success over years.

  1. +1 Billion Monthly Active users

As of 27 September 2021, TitTok had 1 Billion Monthly Active users worldwide!

  1. Most Downloaded App in Google Play May 2021

In November 2018 (after the Musical.ly merger), TikTok finally took the coveted #1 position in the USA's Google Play Store, with 2.78 million downloads. It has since grown to be the most downloaded app for both Android and iOS apps in 2020 and continues to perform in 2021.

It was again the most downloaded non-gaming app worldwide in May 2021. There were an additional 80 million installations of TikTok that month.

  1. Highest Social Media Engagement Rates Per Post

Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. At all follower levels, TikTok has considerably more engagement than either of the other two networks. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.

Tiktok Success in Egypt

Celebrating its huge success in Egypt, Tiktok – a social media video app – launched its first event in Cairo highlighting its achievements in the Egyptian market. The short-video platform has recently become one of the most popular applications in the Middle East and the world, leading the scene of personal vlogging with +28 M monthly active users in Egypt only!

“As a very new platform, we have grown rapidly especially in Egypt. We have witnessed tremendous growth at the 6-12 months,” Tiktok’s Regional Communications Director in Africa and the MENA, Gita Ghaemmagham, told Daily News Egypt.

Ghaemmagham highlighted that Egypt is among the three main countries in the Middle East, which witnessed the biggest interaction with the application, and growing market.

Despite not stating the exact number of TikTok users in Egypt, Ghaemmagham assured that it is growing massively leading to the increase of monetization rate. She also explained that music is the most used genre by app users within Egypt.

Tiktok & Vanilla Are Partners!

After being a Facebook partner, Vanilla is thrilled to partner with TikTok to conduct marketing campaigns and more! Now you can use Vanilla to:

  1. Connect with all the Tiktok influencers & Content creators.

You can access influencers and content creators on the Tiktok platform through Vanilla databases that contain a huge number of influencers of different sizes starting from Nano influencers to Mega influencers!

  1. Create Specialized Tiktok campaigns.

Vanilla is now specialized in creating promotional campaigns on the Tik Tok platform of all kinds. Reach more of your target audience with our specialized marketing campaigns!

  1. See your Tiktok Ads performance live on the Vanilla Analytics tool.

Evaluating the performance of your campaigns is the key to their success. Therefore, you can now follow the performance of your ads on the Tiktok platform, moment by moment, through the Vanilla analytics platform.

All of these features & more are waiting for you when you contact us on: info@vanillasm.com!

Stay Safe and looking forward to hearing from you!

Vanilla Team

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