Did You Start using IGTV?!


 Now you can post videos more than 1 min long. Yes! You read it correctly! Instagram TV ( IGTV) allows us to post videos which can stretch till 60 min. You can watch videos full time without the interference of stories, pictures or feeds.

Have you ever felt that the videos on Instagram should play in full screen? IGTV has done it for you in June 2018.  It’s a feature as well as an app which allows us to watch long-form vertical videos from our favorite creators in full screen and there is no wastage space.

It’s really easy and convenient to use because everything is made for how you naturally hold your phone. Sometimes due to new stories or pictures posted by your friends, you may miss out an amazing video from your crazy creators but now IGTV will let you watch videos continuously.

Creating a channel on IGTV is just a 4 step process and it would be a boon for digital marketers by helping their videos go viral. They can post their videos and it would be accessed by millions of people daily. The 4 steps are as follows:

Step 1: On your Instagram home feed, tap the IGTV logo near the top-right corner of the screen and then tap the gear icon on the right side of the screen.

Step 2: Tap “Create Channel” at the bottom of the screen.

Step 3 : You’ll see a brief introduction to IGTV. Tap “Next” on the first and second screens, and then tap “Create Channel” on the third screen.

 Step 4: Congratulations! Your account would be created and you can start uploading videos to your IGTV channel.


This would prove to be a boom for digital marketers. It’s a new platform to get their trending contents viral. Instagram currently has about 1 billion users and this number is going to keep rising. This is certainly a big and effective medium to showcase your company.


Watch unlimited videos back-to-back from your favorite creators or post videos to your channel and get them viral within hours!


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