Vanilla, The Digital Marketing Arm For One Of The Most Funded Start-ups In The MENA Region

Over the years, Vanilla has been an agency with a mission to support the growth of its clients through positioning them well to their current and prospective customers in the digital world and being a part of each possible success story for them whatever their business needs, field, or scale.

After years of working with big names such as Huawei, CocaCola, and more, today, we are proud to announce that Vanilla is now part of a new success story & the digital marketing arm of one of the most promising startups in the MENA region: Adzily!

Adzily is the first DOOH advertising in MENA which offers advertising solutions for brands providing the mass reach of out of home coupled with digital marketing's advantage of targeting, segmentation, insights, data, AI, and interactivity.

Quoting Adzily’s co-founder Ahmed Ashoor:

“Adzily brings the power of digital advertising to the physical advertising world. It allows for brands to receive important live information on their campaigns and adverts to an online dashboard, and provides several digital advertising capabilities such as creating the campaign online, choosing where the ad will be seen, and selecting objectives and ad types.”

Adzily as a Provider for DOOH Advertising solutions

Adzily, the start-up, was founded in 2019 by Ahmed Ashoor, Mostafa Hendawy, and Mohamed Ossman; the company ranked number 19 on Forbes’ list as its funding reached 12.2 million dollars. It was funded by Saudi Arabian private equity firm ‘Al Tharawat’. The startup company is planning to use this funding to expand its business in Egypt and Saudi Arabia, as it is currently installing more than 3000 screens across 68 metro stations including 1300 screens across metro and 1000 across SWVL and the rest across other remaining networks in Egypt.

It is worth mentioning that according to PQ Media, DOOH accounted for 28.3 of all out-of-home (OOH) ads in 2019, and this is predicted to rise to 38.3% by 2023.

You may be wondering, what makes digital out-of-home advertising so special? 

Firstly, out-of-home advertising offers a brand-safe environment, with unparalleled viewability. Unless something blocks the screen, ads are 100% viewable to customers. What form of ad inventory offers a similar promise?

Secondly, DOOH is the ultimate form of OOH advertising: ads are twice as likely to be seen and are 2.5 times more impactful than static OOH ads. Add data feeds, video, and developing programmatic capabilities to the mix, and digital out-of-home is an unbeatable offering.

This may be a new revolutionary evolution in the out-of-door advertising solutions. 

We, Vanilla, appreciate Adzily as an innovative client, and we will be working hard on raising their name and always reaching beyond their goals.

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